Only in Istanbul, there are 400 specialized clinics, which for one and a half to two thousand euros promise to create a real miracle with hair on the head. More than 25,000 applications for their services come from the UK and the US. Men especially appreciate this type of medical tourism, and after 2016 and the failed coup attempt in Turkey and the decline in tourism revenues, local entrepreneurs decided to diversify the services offered. Hair transplantation was one of these services, which is offered by specialized clinics and the demand for which is growing in the EU, Arab countries and overseas. Earlier in Turkey, an Agency for the development and promotion of tourism was created. The objectives of the Agency called the promotion of tourism facilities of Turkey at the domestic and international tourism markets, attracting foreign investments in national tourism industry, encourage local investors.